Last updated: 10 January 2026
This Privacy Policy explains how Loveli (“Loveli,” “we,” “us,” or “our”) collects, uses, shares, and protects information when you access or use our mobile application and related services (the “App” or “Services”), or visit our website at loveliapp.com.
By using Loveli, you agree to the collection and use of information in accordance with this Privacy Policy.
Loveli uses certain technologies and third-party services to operate, improve, and market the Services (including attribution and analytics tools and subscription management tools). Some of these services may collect identifiers from your device, usage data, and information related to interactions with ads and purchases.
If you have questions about this Privacy Policy, you can contact us here.
We collect information in a few different ways: (a) information you provide to us, (b) information collected automatically when you use the Services, and (c) information from third parties.
A. Information You Provide
Depending on how you use Loveli, you may provide:
Account information (such as username, profile details, email or login methods if applicable)
Customer support messages and communications you send to us
Content you submit (such as comments, reviews, favorites, reading lists, or other in-app submissions, if supported)Any additional information you choose to provide voluntarily
B. Information We Collect Automatically
When you use Loveli, we may automatically collect:
Device information: device model, operating system, language, time zone, unique device identifiers (such as advertising identifiers), network information
Usage data: pages/screens viewed, features used, buttons clicked, reading activity, session duration, crash logs, diagnostics
Log information: IP address, timestamps, app version, referral URLs, performance logs
C. Information We Receive From Third Parties
We may receive certain information from:
App stores (Apple App Store / Google Play) regarding app downloads and purchases
Payment/subscription systems (including RevenueCat) related to entitlements, subscription status, and purchase events
Analytics and attribution providers that help us measure performance of marketing and user engagement
Advertising networks and partners (where permitted), including ad interaction signals and aggregated performance information
We use information for purposes including:
A. Provide and Operate the Services
Create and manage accounts
Provide content and app functionality
Manage access to purchased or unlocked content
Process subscriptions and entitlements
Provide customer support
B. Improve and Maintain Loveli
Analyze usage to improve features and user experience
Debug, fix crashes, and monitor performance
Prevent fraud, abuse, and unauthorized access
C. Personalization
Recommend books, content, and features based on reading history and preferences
Personalize user experience (such as continuing reading progress and saved lists)
D. Marketing and Measurement
Understand marketing performance, attribution, and conversion tracking
Measure ad campaigns and improve acquisition quality
Send communications about updates, new features, promotions (where permitted)
E. Legal, Compliance, and Safety
Enforce terms, comply with legal obligations, and protect rights and safety
Investigate and prevent harmful or illegal activity
We may share information in the following circumstances:
A. Service Providers
We share information with vendors that provide services on our behalf, such as:
Hosting and infrastructure providers
Analytics providers
Attribution and marketing measurement providers
Customer support tools
Crash reporting and performance monitoring tools
Subscription management and purchase validation tools (including RevenueCat)
These providers are authorized to use information only as necessary to provide services to Loveli.
B. Advertising & Marketing Partners
Where permitted by applicable law and your device/app settings, we may share certain identifiers and event data with advertising and marketing partners for:
Campaign measurement
Attribution
Ad personalization (where enabled)
C. Legal and Safety Reasons
We may disclose information if we reasonably believe it is necessary to:
Comply with law, regulation, or legal process
Respond to lawful requests from authorities
Enforce our Terms of Service
Protect the rights, safety, and security of Loveli, our users, or others
D. Business Transfers
If we are involved in a merger, acquisition, financing, bankruptcy, reorganization, or sale of assets, information may be transferred as part of that transaction.
E. With Your Consent
We may share information for other purposes when you give consent or direct us to do so.
Loveli and our partners may use tracking technologies such as:
SDKs (software development kits)cookies (primarily on loveliapp.com)
Pixels, tags, and similar technologies
These tools help us:understand user behavior
Measure performance
Prevent fraud
Support attribution and marketing analytics
We may share information in the following circumstances:
Advertising Identifiers
Your mobile device may provide an advertising identifier (e.g., Apple IDFA or Google Advertising ID). We and our partners may use these identifiers for attribution, analytics, and advertising (subject to your device settings and permission prompts).
Your Choices
You can adjust privacy settings on your device to limit tracking (such as restricting ad tracking or resetting identifiers). On iOS, you may be asked to permit tracking (AppTrackingTransparency).
Loveli uses third-party services (including SDKs) to operate and improve the Services.
Depending on your platform and permissions, these providers may collect data such as device identifiers, event data, crash logs, and usage activity.
Examples of categories of providers include:
Analytics and measurement
Attribution and deep linking
Crash reporting and app diagnostics
Marketing performance tools
Push notification providers
Cloud hosting and content delivery
Ad networks (if we show ads)subscription management and purchase validation (RevenueCat)
Each third-party provider’s processing may be governed by their own privacy policy. We encourage you to review them where applicable.
Loveli may offer purchases and subscriptions.
Purchases are processed by the platform provider (Apple or Google). We do not receive full payment card details.
To manage subscriptions and entitlements, Loveli uses RevenueCat (a subscription management platform).
RevenueCat may process:
Purchase receipts / transaction identifiers
Subscription status and entitlement state
Device/app identifiers needed to link purchases to your account
We use this information to:
Confirm purchase validity
Enable subscriptions/unlocks
Prevent fraud and abuse
Provide support and billing troubleshooting
Depending on where you live, you may have certain rights, including the right to:
Access the personal data we hold about you
Correct inaccurate data
Delete data (subject to legal and operational limits)
Object to certain processing
Withdraw consent where processing is based on consent
Data portability (in certain jurisdictions)
Managing Marketing Communications
Where applicable, you may opt out of promotional communications by using unsubscribe links or device notification settings.
App Tracking & Personalized Ads
You can adjust tracking/advertising permissions through:
Device privacy settings
iOS ATT prompts
Android advertising settings
Requesting Rights
To request access, deletion, or other rights, you can contact us here.
Loveli may process information in countries other than your own. Where required, we use safeguards recognized under applicable data protection laws, such as standard contractual clauses or equivalent measures.
We retain personal data only as long as reasonably necessary to:
Provide the Services
Comply with legal obligations
Resolve disputes
Enforce agreements
Maintain security, prevent fraud, and improve performance
Retention periods vary depending on the nature of the data and why it is processed.
We use reasonable administrative, technical, and organizational safeguards designed to protect information. However, no method of transmission or storage is completely secure. You use Loveli at your own risk.
Loveli is not intended for children under 13. We do not knowingly collect personal data from children under 13. If you believe a child has provided us personal data, you can contact us here, and we will take steps to delete the information.
We may update this Privacy Policy from time to time. The “Last updated” date at the top shows when revisions were made. If changes are material, we may provide additional notice (such as in-app notification).
Your continued use of Loveli after changes become effective means you accept the updated Privacy Policy.
If you have questions about this Privacy Policy or our privacy practices, you can contact us here.